Little Green Apple recently finalised a new brand identity for a start-up business called Bliss Circle Yoga and Wellness.
The brief was to create a brand mark that would reflect the calming and harmonious nature of the business while also giving a ‘nod’ to the client’s love of Celtic symbols.
We created a delicate circular icon based on a modern interpretation of a Celtic knot, which represents unity, mindfulness and connection.
The interlinking circular shapes portray connection and strength, whilst the sections opening towards the centre of the circle signify freedom and mindfulness.
The primary brand colours are the white logo reversed out of an Aegean Blue background, with the secondary logo being the full colour version created in an array of soft pastel hues.
As part of the project we created the logo and branding elements, plus a range of stationery and marketing items such as letterhead, A4 and DL flyers, social media imagery and a style guide.
