Ambulance Victoria launched their lifesaving app, GoodSAM, today which connects people in cardiac arrest with first aid qualified responders to provide critical help while emergency services are on the way.
Little Green Apple partnered with Ambulance Victoria to create the marketing and advertising collateral for the GoodSAM campaign in a boldly branded style.
The GoodSAM app first originated in the UK and will now be rolled-out statewide in Victoria. The app aims to save lives through the aid of technology and support from appropriately trained and qualified off-duty firefighters, doctors, nurses, lifesavers and other health professionals who have joined the program as GoodSAM responders.
I created a suite of materials to promote the campaign including pull-up banners (which were used at the media launch), brochures, advertisements, digital banners, Microsoft templates, fact sheets and social media imagery.
To find out more about this important initiative, visit www.ambulance.vic.gov.au/goodsam
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