This week, Kenworth launched their latest product offering in the impressive T610 truck model range with the release of the Mid Roof Sleeper option. Little Green Apple produced the creative for the campaign using the bold T610 branding as the key link behind each piece. The campaign included a range of print advertising in leading … Continue reading Kenworth T610 Mid Roof Sleeper campaign
With the ‘silly season’ well and truly upon us now, I thought it was fitting to share some of the Christmas-themed designs I have created for PACCAR Australia over the past 2 years. With a very open brief, PACCAR welcomed a host of creative concepts to represent their company Christmas cards. I have created cards … Continue reading It’s beginning to look a like Christmas
Last week Kenworth launched their latest safety campaign which Little Green Apple designed the concept and creative for. The aim of the campaign was to drive home (excuse the pun!) the key benefits of driver safety in a bold, personable nature that would connect with their audience. What better way to illustrate the importance of … Continue reading Kenworth Safety Campaign
