Last week Kenworth launched their latest safety campaign which Little Green Apple designed the concept and creative for.
The aim of the campaign was to drive home (excuse the pun!) the key benefits of driver safety in a bold, personable nature that would connect with their audience. What better way to illustrate the importance of truck safety than to include the image of a family in the campaign as the key focus. After all, it’s safely coming home to your family that is at the forefront of mind for most drivers – whether it’s a car, motorcycle or truck.
To capture the audience’s attention, a bold headline was used across the campaign of “Safety. It’s as important to us as you are to them.”
We really felt that this embodied the heart of Kenworth’s safety campaign, and would pique the interest of their audience to delve further into the comprehensive range of safety options that Kenworth offer.
The campaign will be rolled out nationally across the coming weeks in industry publications, Kenworth dealerships and digital advertising.
