With so many businesses now communicating online, I’m often asked by clients whether they need to have business cards printed anymore. With a large proportion of their interactions and work conducted via email, phone and social media, I can see how the assumption could be made that business cards are a fading commodity.
I’m a firm believer that a business card is still a fabulous method to market your business and yourself. It gives you a tangible item to hand to clients (existing and potential) in meetings, and the perfect ice-breaker in seminars and networking events.
“It’s great to meet you. Please take my card and we can touch base sometime to discuss xyz in more detail.”
I recommend including your business social media icons (Facebook, Twitter, Instagram etc.) plus a LinkedIn icon as a prompter for people to connect with you via these mediums.
With an endless variety of printing methods and finishes available, your business card has the potential to truly represent you in the most unique manner with luscious velvety stocks, foiling, embossing and die-cutting just to name a few.
Take the plunge, get inspired and create a business card that others will want to keep and, most importantly, might just put you at the forefront of their mind next time they need a product or service you offer.
